Become the obvious answer in your field.
I'm James Karanja. I work with coaches, consultants and founders who are good at what they do and want more of the right people to know it. I sharpen how they describe their work, build the website that carries it, and make sure Google and the AI tools people now ask for recommendations can find them and describe them properly.
- Positioningwho you are for
- Messagingwhat you say
- Architecturewhere it lives
- Visibilitywho finds it
- Contentwhat keeps them
- Conversionwhat they do next
The Authority Stack, the order I work in with every client.
Who I help
Everyone I work withCoaches
Executive, leadership and business coaches whose referrals have carried them this far.
See how I helpConsultants
Independent consultants and fractional executives whose work is hard to explain in one line.
See how I helpSpeakers and authors
People with a book, a talk or a podcast who want the work to lead somewhere.
See how I helpFounders and business owners
Founders whose name does much of the selling for the business.
See how I helpCreatives and artists
Musicians, writers and artists who want a proper home for their work online.
See how I helpOrganisations and non-profits
Non-profits and mission-led teams that need funders to understand them quickly.
See how I help
Ways to work together
All servicesAuthority Diagnostic
I review your positioning, website, profiles and how AI tools describe you, then send a written plan of what to fix first.
DetailsAuthority Build
Positioning, copy and a custom website, built by me from start to finish.
DetailsAI Visibility Sprint
Focused work on how ChatGPT, Gemini and Perplexity describe you, and whether they mention you at all.
DetailsAuthority Engine
A monthly arrangement covering content, site improvements and search.
Details
Hi, I'm James.
I'm based in Nairobi and work with clients wherever they are.
For three years I've run the digital side of Executive Growth Circle, a UK coaching business, and I now lead digital for Inner Power, a non-profit working with young men across Africa.
I trained in electrical and electronics engineering and taught myself to build websites, which is probably why I think about a brand as a system. When one part is unclear, the rest stops working.
Where I work now
More about meExecutive Growth Circle
A UK executive coaching business. I built its positioning, website, funnels and campaigns, and have looked after its digital work for three years.
Inner Power
A non-profit running Growth Circles for young men across Africa. As Head of Digital Marketing & Kenya Programming I sit on the leadership team, look after the organisation's digital presence and lead the programme in Kenya.
Cialdini Institute
Certified Ethical Influence Practitioner. The Institute studies how people decide whom to trust, and I use that work on every page I write.
How I build trust into a site
I'm a certified practitioner with the Cialdini Institute, which studies how people decide whom to trust.
In practice that means ordinary decisions made carefully: placing a testimonial next to the question it answers, saying plainly what working together involves, and giving people one clear next step. I don't use countdown timers or invented scarcity.
How people find you is changing
All guidesMore people now ask ChatGPT or Gemini for a recommendation before they search Google. Those tools draw on your website and profiles, so I write and structure every site with both in mind. The guides below explain the terms if they're new to you.
Showing up in ChatGPT
What decides whether ChatGPT, Gemini and Perplexity mention you when someone asks for a coach or consultant, and the practical steps that make it more likely.
Read the guideAI visibility
AI visibility is how easily tools like ChatGPT, Gemini, Perplexity and Claude can find, understand, describe and recommend you.
Read the guideGenerative engine optimisation (GEO)
Generative engine optimisation (GEO) means making your work easy for generative AI tools to understand, trust and mention.
Read the guideAnswer engine optimisation (AEO)
Answer engine optimisation (AEO) means structuring content so search engines and AI assistants can use it as the direct answer to a question.
Read the guide
How I work
I do the work myself
Strategy, writing, design and the build are all done by me, so nothing gets lost between people.
Written for people first
Every page is written to be read, then structured so search engines and AI tools can understand it too.
Remote, on your hours
I work between Nairobi and the UK already, and schedule calls around your time zone.
You own it
The domain, the code, the content and the accounts are yours from the start.
Latest thinking
All articlesCommon questions
Who do you work with?
Mostly coaches, consultants and founders, along with speakers, authors, creatives and mission-led organisations. Clients can be anywhere in the world.
Do you work with clients outside Kenya?
Yes. I'm based in Nairobi and already work with a UK business. Everything happens remotely, and I schedule calls around your time zone.
What experience do you have?
For three years I've run the digital work for Executive Growth Circle, a UK executive coaching business, and I now lead digital for Inner Power, a non-profit working with young men across Africa. That has covered positioning, websites, funnels, campaigns and structured data. I'm also a Certified Ethical Influence Practitioner with the Cialdini Institute.
How do you use your Cialdini training?
In fairly practical ways. I place evidence next to the doubts it answers, make your credentials easy to see, and give visitors one clear next step. I don't use false urgency or pressure.
Are you an agency?
No. I work on my own. I do the strategy, writing, design and build myself, so you always know who is responsible.
How do we start?
Book a 30 minute call. We talk about where you are and what you'd like to change, and I'll tell you honestly whether I'm the right person to help.
The Obvious Answer
A short letter every Thursday with one practical idea on positioning, websites and how people find you now.
Talk it through
If you'd like to talk about your own situation, book a 30 minute call. We'll look at where you are now, and I'll tell you honestly whether I'm the right person to help.