James Karanja · Nairobi
Cialdini Certified
Certified Ethical Influence Practitioner — Cialdini Institute.
For three years I ran the complete digital function — strategy, copy, websites, funnels, search, and AI workflows — for a UK-registered company and its non-profit partner, as the single person accountable for all of it.
That meant I couldn't specialise in one lane and hand off the rest. I had to make the positioning sharp enough to write good copy, write copy good enough to justify the build, build sites fast enough to ship, and optimise them well enough to be found. The whole machine, end to end, working together.
Along the way I drove a single brand past 4,400 monthly visitors with 164% year-over-year growth and organic reach across six countries, became a Cialdini Certified practitioner of ethical influence, and learned the discipline most marketers never do: how every layer of a growth system either reinforces or undermines the next.
James Karanja Digital exists to bring that same end-to-end system to experts who are tired of stitching together freelancers and hoping it adds up. I came up through technical training and self-taught development before moving into strategy — which is why I can both design the thinking and build the thing.
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