Frequently asked questions

About working together, pricing, SEO, AEO, GEO and building a personal brand.

Working together

Who do you work with?

Coaches, consultants, speakers, authors, founders, creatives and mission-led organisations. Anyone whose expertise or talent deserves to be better known. I work with clients anywhere in the world.

Do you work with clients outside Kenya?

Yes. I'm based in Nairobi and work with clients across the UK, Europe, North America, Africa and beyond. Everything runs remotely, with calls scheduled to suit your time zone.

Are you an agency?

No. I'm one operator. Strategy, writing, design, development and AI tooling all sit with me, so nothing gets lost in handovers and you always know who's responsible.

How do we start?

Book a free fit call. We talk about where you are, where you want to be, and whether I'm the right person to help. If I'm not, I'll tell you.

What do you need from me?

Your time in a few focused sessions, honest answers about your work and clients, and timely feedback. I handle everything else.

Pricing and process

How much do your services cost?

It depends on scope. I share clear, fixed pricing on the fit call once I understand what you need. I'm currently offering founding client rates to a small number of clients in exchange for a case study.

How do payments work?

Projects are usually paid 50 percent upfront and 50 percent at launch. Monthly work is billed at the start of each month. I accept international payments.

Who owns the website and content?

You do. The domain, code, content and accounts are yours from day one.

What happens after launch?

Every build includes 30 days of support. After that, you can run things yourself, book ad hoc help, or continue with the Authority Engine.

SEO, AEO and GEO

What is AEO?

Answer engine optimisation is the practice of structuring content so that search engines and AI assistants can pull it directly into answers, such as featured snippets, voice answers and AI summaries.

What is GEO?

Generative engine optimisation is the practice of making your brand easy for generative AI tools like ChatGPT, Gemini, Perplexity and Claude to understand, trust and mention in their responses.

Is SEO still worth it with AI search?

Yes. Strong SEO foundations such as fast pages, clear structure and useful content are exactly what AI systems rely on too. SEO hasn't died. It has expanded.

Can you get me recommended by ChatGPT?

I can't guarantee any AI will recommend you, and anyone who does is overselling. I can make you far easier to understand and trust, which is what earns those mentions.

Content and personal brand

Do I have to be on every platform?

No. Start with the one or two platforms where your clients spend time, then repurpose to others. One idea a week, shared everywhere, beats five platforms run separately.

Do you use AI to create content?

Yes, to move faster: transcribing, drafting from your own words, finding clips and adapting formats. The thinking, stories and final edit are human. That's what keeps it sounding like you.

I'm not comfortable on camera. Can I still build a brand?

Yes. Writing, podcasts and newsletters build strong brands too. We choose formats that fit you, and many people find confidence on camera grows with practice.

Still have a question?

Send a message or book a call. I reply personally.

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