Guides to being found in the age of AI
Plain explanations of SEO, AEO, GEO, AI visibility and personal branding. Written for experts and business owners, not marketers.
AI visibility
AI visibility is how easily AI assistants like ChatGPT, Gemini, Perplexity and Claude can find, understand, describe and recommend you. Here's how it works and how to improve it.
ReadGenerative engine optimisation (GEO)
Generative engine optimisation (GEO) is the practice of making your brand easy for generative AI to understand, trust and mention. A clear definition with practical steps.
ReadAnswer engine optimisation (AEO)
Answer engine optimisation (AEO) structures content so search engines and AI assistants can use it as the direct answer to a question. Definition, examples and how to do it.
ReadSEO, AEO and GEO
A clear comparison of SEO, AEO and GEO: what each one targets, how they overlap, and how experts and businesses should prioritise them.
ReadPersonal branding
Personal branding is the deliberate shaping of how people understand who you are and what you're known for. A practical guide for coaches, consultants and experts.
Readllms.txt
llms.txt is a simple text file that gives AI systems a clean summary of your website and its key pages. What it is, what goes in it, and how to add one.
ReadSchema markup
Schema markup is structured data that tells search engines and AI exactly what your content means. A plain explanation with the most useful types for experts.
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The Obvious Answer
One email every Thursday with a useful idea on positioning, authority and AI visibility. Read by experts around the world.